![]() ![]() “I don’t mean serious help,” says Chottani, “even small things like, ‘hey, let’s have a drink to make ourselves feel better. In the before times, the CEO noticed that “being on 100% of the time was considered good and successful.” Now that COVID-19 has forced people to pause and take a step back, Chottani says it’s become more okay to not be okay to admit you’re feeling stressed and seek help. The entrepreneur is hopeful greater awareness about the benefits of meditation will open up the conversation on mental health, it’s another one of the silver linings of the pandemic she’s witnessed over the past year. It’s why they’ve partnered with Calm Classroom, an organization that trains kids in mindfulness techniques around the country. ![]() The pandemic enabled Chottani to do exactly what she intended from day one-to make meditation more accessible. eliminated barriers to accessibility for people wanting to try Moment across the country, Aisha Chottani tells Forbes. While pivoting their business strategy in response to the pandemic has been challenging, it's also. I actually think it’s really positive to learn from each other.” ![]() When asked how Chottani feels about wellness brands adopting the ancient practices she grew up with, the entrepreneur tells Forbes it’s all about the intention, “if you’re learning from other cultures and traditions, and bringing them from other parts of the world to help people in a respectful way, that’s acceptable. Designed to increase alpha brain waves, just like meditation, Moment is a non-carbonated beverage that is made with a proprietary formulation that uses natural ingredients (adaptogens) that are proven to increase alpha brainwaves and reduce stress. “As the world gets more globalized, we’re starting to see the benefits of things we forgot about or never paid attention to.” “It’s so interesting to see people returning to their roots,” says Chottani. Growing up in Pakistan, she watched her mom use Ayurvedic recipes with Ashwagandha and Tulsi. While many of the ingredients in Moment-like the nootropic L-theanine, known to improve focus, and stress-relieving adaptogen Ashwagandha-have become trendy staples in wellness drinks, Chottani’s inspiration comes from home. Aisha Chottani witnessed her mom make while growing up in Pakistan. Ingredients used in Moment, such as Ashwagandha and tulsi, are inspired by the Ayurvedic recipes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |